DIGITAL SKILLS

Our E-Learning courses supply UK businesses with the tools and know-how to succeed in today’s digital world

Are you currently active online? Well, your competitors are and so are your customers! Every ambitious business or individual should respond to the ever-changing external environment and expectations of customers. 

Digital skills are becoming increasingly essential in business. A large percentage of existing and start-up businesses do not have the necessary skills required in the digital age. 

Many people are unable to perform the most simple of digital tasks and are certainly not in the position to help promote or run a business effectively online. As most SMEs do not have the budget to employ a digital agency, it is imperative they learn to do it themselves or employ someone that can!
Market Smarter has a portfolio of courses to suit all your digital needs.

Digital Marketing Training

‘Digital skills for businesses’ courses are designed to support small businesses to grow and understand the digital age. 

The course will provide learners with essential skills in SEO (Search Engine Optimisation), data protection, online transactions and social media to name but a few. 

This is an online programme so can be completed at your own convenience and pace.

It is designed to help businesses become more self-sufficient and less reliant on expensive agencies.

Exclusive to Free Staff Training learners –

Mobile Apps for Business

Free to businesses who have enrolled more than 5 employees on any funded course.


‘Mobile phone applications (apps) for Business’ is designed with small businesses in mind. On completion of the course, the learner will have gained the skills to create, manage and update their own smartphone application, provided FREE of charge as part of the course.


Not only will they be able to amend text in the app but also add brand new interactive features to ensure the app grows with their business.


The Course comprises of 5 units and takes learners through the journey of creating an app for their business. As well as exploring what apps are and how they work in unit one, the programme offers step by step instructions on how to create, design, add features and amend features. With the final unit talking about the importance of marketing your app and offering advice and guidance on how best to action this.


There is no test for this course, and no classroom learning, everything is done online at your convenience to ensure it does not interfere with the day to day running of your business.

Learners will, of course, receive guidance and support throughout the programme including an abundance of tutorial videos and blogs.

Why an app?

We are in a digital era and the world has shifted from desktops to smartphones.

 

Mobile apps are a great way to reach out to potential customers, offer them a unique experience and thank them for their loyalty via reward schemes and stamp cards. With the revolution of smartphones, more people are now browsing the web via their mobile device than their PC. Approximately 80% of those Smartphone users prefer to shop via apps, so if your business does not have a mobile app, you may be falling behind your competitors and losing out to the larger brands.

 

Apps aren’t just for the high street, they are a fantastic and reliable communication tool between companies and their staff. HR forms, timesheets and health and safety documents can be transferred onto the app and sent out to employees, electronic signatures can be implemented and updates would be instantaneous.

· Reservations – Give customers the opportunity to reserve a table via their phone or tablet
· Menu – Let customers see what they can order on the move
· Loyalty – Allow customers to redeem rewards like free starters for visiting regularly
· Messages – Remind customers about special offers for free
· Reviews – Prompt app users to review your restaurant
· Image gallery – Showcase the best pictures of your establishment and menu

· M-commerce – Sell the business’s products or services via a user’s phone
· Contact – Display your company’s location(s), phone number, opening hours and much more
· Loyalty – Allow customers to redeem rewards for buying from you regularly
· Email form – Increase customer engagement by entering giveaways
· Messages – Remind customers about special offers for free
· Mailing list – Create an email list to communicate with shoppers

· Contact – Display an attraction’s location, phone number, opening hours and much more
· Vouchers – Allow customers to save money on future visits
· Events – Showcase popular events and promote special offers
· Around Us – Draw attention to hot spots in the area within your app
· Messages – Remind customers about special offers for free

· Advice and guidance – Insert just about anything you want to say about your business
· FAQ – Provide a range of answers to standard question out of office hours
· Enquiry forms – Generate customer feedback
· Calculators – Allow users to work out weekly, monthly or yearly costs of services
· Messages – Remind customers about special offers for free

· Improve site/office communication – Easily populate and send forms via the app to a Google drive
· electronic signatures – Let users quickly and securely sign documents within your app
· Environmentally friendly – Paper forms will be a thing of the past
· Save time and money – Save on paper, administration costs and much more
· Health and safety – Provide employees with the app – an electronic handbook

· Health and safety – Provide employees with the app – an electronic handbook
· Electronic signatures – Let users quickly and securely sign documents within your app
· Messages – Remind staff about upcoming events or update them on the business
· Forums – Provide an area when employees can converse with other employees in a safe and secure environment
· Timesheets – Save on paper, administration costs and much more

· M-commerce – Sell the business’s products or services via a user’s phone
· Loyalty – Allow customers to redeem rewards for buying from you regularly
· Health and safety – Provide employees with the app – an electronic handbook
· Electronic signatures – Let users quickly and securely sign documents within your app
· Policies – Provide an electronic copy and save on print costs.